What will you be talking about at the conference ”Maktens språk”?
– I will be discussing how political campaigns and community organizers use stories to build communities and affect change. Organizers use stories about their personal experiences to demonstrate the shared values they hold with a campaign. They engage in conversations over the phone and in person to build relationships with potential volunteers and voters that share those values. Similar stories are also shared online and through media.
– A good story, whether in conversation or through media, will move someone from agreement to action by making it clear how to get involved.
Who, or what, inspires you in your daily work?
– Community organizing results in a coordinated group of people who are passionate about an issue and ready to take action. I have worked with many teams ranging from small LGBT rights campaigns, to US presidential campaigns, to multi-billion dollar tech companies.
– I continue to be surprised and delighted by the results of community organizing when it is done well. I am inspired by the communities that emerge, the stories that are created and shared, and the people that stand up to get involved in something they care about.
What is the most important thing to understand when working with large-scale campaigns?
– Community organizing is based on building relationships and facilitating communities that speak out and take action. This is often easier to imagine and execute at a small, local level. Large-scale campaigns have more demands on their resources and time, and require leadership that values and prioritises relationship building as a core strategy and key early investment.